I went along to a workshop with Simon Sinek last week.  The name seemed familiar and when I googled him I realised I had watched his TED Talk some time ago.

His presentation was all about finding your why.  Your purpose in life.  What you are passionate about.  So many of my clients often struggle with this or have never even thought about it.

I found my why once upon a time when I could not see the woods for the trees. And then suddenly it occurred to me – I help people connect with themselves, help people reinvent themselves and in turn help them make new connections – this could be a new job, new idea or just a new way of thinking.

The most powerful part of Simon’s presentation was talking about the golden circle.  This is the starting point of finding your WHY.  So many people focus on the WHAT or the HOW and then when you really think about it you can get to your WHY.

 

 He used examples of companies that sell their products based in their WHAT or HOW and WHY.  It would be no surprise that Apple was an example.  Starting from the outside in, they sell technology such as iphones, ipads, notebooks etc.  They want people to be able to have ultimate elegance and functionality in these products – the HOW.  But WHY – because they want to think different.  Apple create a tribe of followers on this simple marketing message.

So let is try and work out your WHY – it really can be very simple exercise.
What do you do?  How do you do it?  WHY do you do it?  And keep going on the why till you get to something that really connects with you.

So what do I do?

What – I work with people in a coaching capacity to help create  progress in their lives – whether it is business, career or personal lives.

How – I work with them face to face or over skype through a defined process and structure that helps them create progress.

Why – I feel like I am part of a movement of people that are helping people create positive changes in their lives.    I help people reconnect with themselves, help people reinvent themselves and in turn help them make new connections – this could be a new job, new habits or just a new way of thinking.

If you need help working out your WHY I would highly recommend looking at Simon’s website, TEDtalk and newsletter.

Of course I would also be delighted to help you too.

 

At the end I thanked Simon for a fantastic workshop and also shared with him my manifesto – he said he liked the colour orange as it was the colour for optimism.  In return he gave me a token of his thanks – what a great exchange!